Last night the iconic British Soap Awards taking place, with Coronation Street taking 3 awards, while Emmerdale scooped the special acheivement award for writer Bill Lyons.

Corrie took home the lifetime achievement award for 89 year old actress Betty Driver, as Michelle Keegan won sexiest female and Craig Gazey took home the best comedy performance award.

During the past few weeks, Twitter and Facebook users were able to spread the word and show their support for their favourite soaps to 1000's of people online by wearing a Twibbon on their profile picture. Both Coronation Street and Emmerdale were able to gather several hundred supporters, helped by the special 'White Label' campaign ITV had used to promote the Twibbons.

On the Corrie Twibbon screenshot below, you can see some of the various customisation options that come with a White Label campaign:

2. Customisable tweets and status updates so you're in control of what your friends and followers read.

3. More followers - users who download the Twibbon will automatically follow your twitter account.

4. Facebook social plug in shows updates and allows users to like a Facebook page of your choice direct from the Twibbon website.

5. Customisable URL makes it easier for online users to find your Twibbon page.

6. Promotion via our twitter account which boasts over 450,000 followers.

To learn more about how White Label and Custom campaigns could increase your online following, check out our pricing page, or drop us an email at whitelabel@twibbon.com.