Wow, what a morning so far! Twitter and Facebook @Twibbon users have been showing their support for #WorldAIDSDay in their droves. The online campaign on Twitter is being coordinated by @joinRED and Twitter themselves, and they have created an online event that is capturing the imagination of social networking communities like no other. Already celebrity fashionista @ParisHilton has inspired her followers to take up the #red ribbon and spread the word.

Central to the concept of the online campaign is the premise that we can all be united under one colour by using the hashtag #red in our tweets and status updates. The hashtag is already at the top of the Twitter trending topics, and hopefully if we keep using it throughout the day we can keep it there! The same goes for #WorldAIDSDay. It’s going to be a long and really exciting day no doubt full of your favourite celebs donating their status and profile pic to the cause, but that’s not to say people aren’t putting hands in their pockets for this too. @Starbucks are generously giving 5p/5c of every coffee sold in North America and the UK. Nike are also getting involved, with their red laces “designed to fight AIDS in Africa. Lace Up. Save Lives.”

Meanwhile, users are keeping their profile pictures #red in a more festive way. Why not combine your #WorldAIDSday Twibbon with a Santa Hat Twibbon and get Twitterers and Facebook enthusiasts excited about the build up to Christmas?!

We’ll keep you updated on the progress on this amazing day, please make sure you support in any of the ways you can, whether it’s hashtagging till your fingers are sore, grabbing a Twibbon or buying from the JoinRED shop.

Thank you,

The Twibbon Team.