Now that we’ve launched our awesome Custom Campaigns experience to the world, we thought it would be a good idea to chat briefly about certain aspects so you make the most of Twibbon!

Tweet & Status Update Customisation

Now, every time you set up a campaign, there’s a generic tweet and status update in place. This is designed to fit for any campaign at all so that, whether it’s for an international charity, or a local sports team, your viral message will still make sense:

Eg. ‘Support #Love146, add a #twibbon to your avatar now! - http://...’

What we allow you to do in the Custom Campaign version is tailor this message to specifically reflect your campaign – this is really important because your status update is the most visible element of the viral process, next to the Twibbon image itself.

For instance, if you wanted to emphasise and generate donations on Twitter and Facebook, you might want to compose something like:

‘I just donated $10 to fight cancer and you can too – please help me spread awareness http://...’

You can see how specific and effective this can make your message, and this can really make the difference in achieving results through an online campaign. The only thing you’re limited to is the 140 character word count (Twitter) or a longer word count for Facebook updates.

In our recent case study with the lovely people @DogsTrust, they managed to raise £1000 in a matter of hours for their Valentine Appeal through combining this tailored status update customisation with our post-join redirect function (also available through the Custom Campaign experience). Their supporters updated and tweeted out:

‘I just gave my heart to a lonely puppy. Help us raise awareness of homeless puppies: http://twibbon.com/join/Dogs-Trust-Valentine-Appeal #DogsTrust’

Who could resist that right? Well not many people as it turned out. Once Twitter and Facebook fans came to wear their Twibbon and support this cause, we took them to the charity’s JustGiving page to find out more about the appeal and have an opportunity to donate. This led to all those excellent donations, and to them surpassing their target for the Twibbon appeal!

It’s a great story, and we’d like to see more of it. Whether you’re looking for donations, to spread awareness, build a brand, promote a band or increase membership, for $99, you could take your campaign to the next level.

Thanks,

The Twibbon Team