Custom Campaign of the Week! – Love Always
Our heart-warming Custom Campaign winner this week is Love Always. Created by UNAIDS, aim of this campaign was to promote love and understanding for those with HIV and AIDS in the Asia and Pacific region.
Since the start of the campaign two weeks ago, the Twibbon has gained an astounding 36,836 supporters - 20,000 of which added the Twibbon in the first day!
As more of our users add a Twibbon, the more they are talking about a cause. Here is what some supporters were saying about Love Always:
At the launch of the campaign, the three members of pop band JYJ - Jae joong, Yoochan and Jun su - all tweeted messages of support from their personal Twitter accounts, grabbing the interest of their collective 1.4 million followers on Twitter.
UNAIDS themselves promoted the success of the campaign on their website...
...while also enocuraging their fans to get involved on Facebook and Twitter:
Because this was a Custom Campaign and not just a free one, UNAIDS were able to use additional features to increase their Twitter followers. You can see from the Twitter Counter below the benefit that this brought to UNAIDS Twitter account:
As well as the increase in Twitter followers, UNAIDS were able to benefit from other Custom Campaign features such as:
1. Increased Likes - A feature which asks users to "like" a page before they add a Twibbon increased UNAIDS fans by 10%.
2. Complete control over their message – UNAIDS were able to customise the tweets and status updates that supporters automatically sent out when adding the Twibbon.
3. Increased traffic – New supporters were automatically redirected to website of the creators choice - in this case their own website - when they added the Twibbon.
UNAIDS were able to get all of these great benefits and more for just a one-off fee of $99. For all the benefits that they received, we believe that this represents very good value.
Our Custom Campaigns are perfect for individuals, charities or businesses looking to quickly and easily expand their online presence with targeted, engaged users. If you would like all of the above features for your brand, cause or event, why not Create your own Custom Campaign today?
