Custom Campaign of the Week – Collars not Cruelty
We are cheating slightly this week (!) and are focusing on a user who has created 13 Custom Campaigns, all related to the cause "Collars not Cruelty".
WSPA - the World Society for the Protection of Animals - is a global organisation that works in many different countries and with many different languages. Therefore they took their “Collars not Cruelty” initiative (which is against dogs being needlessly put to death in a misguided attempt to eradicate rabies) and made a Custom Campaign for each region that they operate in.
Since the campaign began just over two weeks ago, the combined supporters of all the campaigns has risen to an astonishing 12,000!
As more people add a Twibbon, the more they participate with and involve themselves in a cause. Here is what some supporters were saying about the Collars not Cruelty campaign:-
Because this was a Custom Campaign and not just a free one, WSPA were able to access additional tools to increase their Facebook Likes.
Their 13 different Facebook Pages increased by 20,000 likes, thanks to the Custom Campaign feature which asks users to “like” a page before they add a Twibbon, as well as the bonus that WSPA were able to promote their Facebook page on their Twibbon page.
And, for a little bit extra, each campaign also included a custom-branded header, footer and background to give WSPA more ownership over the Twibbon campaign, and make it more visually cohesive with their other promotional efforts.
As well as the increased Likes on their Facebook page, WSPA were able to benefit from other Custom Campaign features such as:
1. Increased Twitter followers – New supporters automatically followed their Twitter account.
2. Complete control over their message – WSPA were able to customise the tweets and status updates that their supporters automatically sent out when adding the Twibbon.
3. Increased traffic – Supporters were automatically redirected to website of the creators choice (in this case their own website) when they added the Twibbon.
WSPA also inspired their fans on facebook to add the Twibbon with regular updates and encouragement.
Our Custom Campaigns, at only $99 one off fee, are perfect for individuals, charities or businesses looking to quickly and easily expand their online presence with targeted, engaged users. If you would like all of the above features for your brand, cause or event, why not Create your own Custom Campaign today?
