Custom Campaign of the Week!
This person has already had huge success worldwide, and that trend appears to be continuing on Twibbon! Justin Bieber’s new film Never Say Never is not even out yet, but the Twibbon created by his official fan club already has 5,600 supporters!
His fan club have made a simple, identifiable Purple Glasses Twibbon to reflect Bieber's new movie, as well as the hashtag #purpleglasses to spread awareness across Twitter. They also promoted the Twibbon on the movie's official website.
The Twibbon was able to generate a lot of activity and engagement from users on Twitter -
Eventually, Justin Bieber himself took to his Facebook page wearing the purple glasses, creating additional hype around the campaign and the Twibbon.
But because this was a Custom Campaign and not just a free one, not only were the fan club able to gather a huge amount of supporters, but they were also able to use the additional features to increase Justin Bieber's Facebook likes.
His Facebook fan page - which had started off at an already huge 18 million likes before they created the Twibbon - has now reached an amazing 19.9m likes - partly in thanks to the Custom Campaign feature where users must like Bieber's Facebook page before they could add the Twibbon.
As well as increasing likes for Justin Bieber's Facebook page, @catchjbfever were able to benefit from the other Custom Campaign features:
1. Increased Twitter followers – supporters automatically followed their Twitter account
2. Increased traffic – supporters were automatically redirected to Justin Bieber’s movie website
3. Complete control over their message – they were able to customise their supporter's automated tweets and status updates to say: "Just got my #purpleglasses to support @justinbieber #NEVERSAYNEVER3D. In theaters February 11. Show your support: http://twb.ly/fl6iu1"
@catchjbfever were able to get all of these great benefits for just a one-time fee of $99! Not a bad return for the significant increase in Twitter followers, Facebook likes and traffic to the movie's website.
Our Custom Campaigns are perfect for individuals, charities or businesses looking to quickly and easily expand their online presence with targeted, engaged users. If you would like all of the above features for your brand, cause or event, why not Create your own Custom Campaign today?
