Creating a Facebook Application for Adidas' 'We Are London' Campaign
We've teamed up with adidas to create a Facebook overlay application to support their "We Are London" campaign!
You can view the application here:
http://apps.facebook.com/we-are-london
The aim of the campaign is to allow people to show that they are part of a unique and creative new generation in London that are "going places, making their own path and forging their own luck".
As part of this campaign, we have created a Facebook application that allows users to add the "We Are London" overlay to an image of their choice, positioning it for best effect.
We think it's one of the best Facebook applications we've created yet, allowing the user to:- Select the image they wish to use from their current Facebook avatar, from any photo in their Facebook albums, from any image on their computer or via their webcam
- Resize their image
- Position and resize the We Are London Twibbon on their avatar
- Add an additional message that will be posted on their wall
The application is currently linked to from the campaigns Tab on the adidas Originals Facebook page (5.7MM likes!):
with activity around the campaign ramping up over the coming weeks.
We call this kind of development part of our "White Label Solutions", basically if you like the Twibbon concept, but want more functionality, branding, options or customisation then give us a shout and we'll work with you to produce it. Often this results in a custom Facebook application like this one for adidas, other projects have resulted in campaigns on Twibbon.com for products like Windows Phone or TV shows like I'm a Celebrity, Get Me Out of Here!, if you'd like to discuss your requirements get in touch via whitelabel@twibbon.com.

