Twibbon joins forces with ABC Family and Seventeen Magazine to Delete Digital Drama!
Coinciding with the launch of “Cyberbully” – a two-hour original movie that raised awareness about the problem of harassment and abuse amongst teens online – ABC Family & Seventeen Magazine have created a Delete Digital Drama Twibbon which appears on the profile pictures of any user pledging their support against online harassment and abuse.
As well as a Custom Landing Page on Twibbon.com, users were able to add Twibbons to their avatars via custom embeds on ABCFamily.com and Seventeen.com.
In only 2 weeks, an incredible 60,000 people have pledged their support for the campaign by adding the official Digital Drama Twibbon to their Twitter or Facebook profiles. The mass popularity has led to the campaign being one of the fastest growing of all time, and also generated a hive of activity on Facebook and Twitter.
On top of highlighting the Delete Digital Drama twibbons as a ’Featured Campaign’, Twibbon.com also enjoyed a ‘takeover’ where the entire site was branded to match the Delete Digital Drama campaign.The might of Twibbon also powered the campaign’s Facebook app. Here, users can show their support for Delete Digital Drama by quickly and easily overlaying an image of the campaign logo onto their profile pic, all from within Facebook.
If you want to stand up to online bullying and help to Delete Digital Drama, join the campaign by adding the Twibbon to your avatar. Cyberbully will be airing again Sunday, August 7th at 10:30am/9:30c on ABC Family.Delete Digital Drama is a Twibbon White Label campaign. If you're interested in Facebook Overlay Apps, Custom Twibbon Landing Pages or Embeddable Widgets for your site, then please download the PDF for more info or get in touch at whitelabel@twibbon.com.





