Twibbon joins forces with ABC Family and Seventeen Magazine to Delete Digital Drama!

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Twibbon have teamed up with popular television network, ABC Family, and America’s leading teen magazine, Seventeen, to harness the viral power of social media for good in a bid to stamp out cyberbullying.

Coinciding with the launch of “Cyberbully” – a two-hour original movie that raised awareness about the problem of harassment and abuse amongst teens online – ABC Family & Seventeen Magazine have created a Delete Digital Drama Twibbon which appears on the profile pictures of any user pledging their support against online harassment and abuse.

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As well as a Custom Landing Page on Twibbon.com, users were able to add Twibbons to their avatars via custom embeds on ABCFamily.com and Seventeen.com.

In only 2 weeks, an incredible 60,000 people have pledged their support for the campaign by adding the official Digital Drama Twibbon to their Twitter or Facebook profiles. The mass popularity has led to the campaign being one of the fastest growing of all time, and also generated a hive of activity on Facebook and Twitter.

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On top of highlighting the Delete Digital Drama twibbons as a ’Featured Campaign’, Twibbon.com also enjoyed a ‘takeover’ where the entire site was branded to match the Delete Digital Drama campaign.

The might of Twibbon also powered the campaign’s Facebook app. Here, users can show their support for Delete Digital Drama by quickly and easily overlaying an image of the campaign logo onto their profile pic, all from within Facebook.

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If you want to stand up to online bullying and help to Delete Digital Drama, join the campaign by adding the Twibbon to your avatar. Cyberbully will be airing again Sunday, August 7th at 10:30am/9:30c on ABC Family.

Delete Digital Drama is a Twibbon White Label campaign. If you're interested in Facebook Overlay Apps, Custom Twibbon Landing Pages or Embeddable Widgets for your site, then please download the PDF for more info or get in touch at whitelabel@twibbon.com.

Support HomeAgain PetRescuers with Twibbon!

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Are you a pet lover? Then the HomeAgain PetRescuers Twibbon is perfect for you!

By adding the Twibbon to your Twitter of Facebook profile picture, you'll be showing your support for a special group of pet loving people who are always on the look-out for lost pets in every neighborhood in America.

Add the Twibbon on Twitter here: http://twibbon.com/join/HomeAgain-PetRescuers

Add the Twibbon on Facebook here: http://twibbon.com/cause/HomeAgain-PetRescuers/facebook

HomeAgain PetRescuers are a nationwide network of over 650,000 pet lovers dedicated to helping return lost pets to the people that love them. Through community outreach, support, and networking they spread the word about the importance of pet microchips and registration. Together, they're making the world safer for lost pets!

Many fans and followers are also keen to explain why they support HomeAgain PetRescuers:

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You can also check out their website to learn more about how you can help reunite owners with their lost pets.

Add the Twibbon to your avatar today!

Twibbon creators score a hole in one with Facebook apps for The Open Championship

Storm Ideas, the creators of Twibbon.com, have teed off preparations for this year’s Open at Royal St George’s with the launch of two Facebook apps, specifically designed for The Open Championship.

The oldest championship in professional golf, The Open may be entering its 151st year but is no stranger to the digital age with just as much buzz on Facebook as there is on the green.

Our innovations for The R&A have seen the launch of two very different Facebook applications; both with the aim of increasing engagement with Facebook fans and enhancing overall brand awareness.

The first application enables The R&A to run a variety of competitions through its Open Championship Facebook page. The latest competition – http://twb.ly/opengolfcomp  – asks Facebook users to name a ‘mystery golfer’ who appears as a golf fanatic youngster in a family home video. Those who guess correctly are entered into a prize draw for a family day out at this year’s Open, including tickets, memorabilia and a golfing lesson from a pro.

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To access the competition users must like the Official 'Fan Page' for The Open Championship; an incentive that has allowed The Open’s Facebook page to significantly increase its number of likes since the start of the campaign.

The second application – launching today - engages users by appealing to deeply rooted fan loyalties. Here, users can show their support for their favourite Open Championship golfer by overlaying an image of the player and The Open Championship logo onto their own profile picture. Create yours here - http://twb.ly/openbadges

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We've also streamlined the user experience by choosing to employ a predictive search interface which allows users to quickly and easily select their golfer of choice without the need to scroll or perform numerous clicks.

Player overlays include everyone from Open newcomer George Coetzee to Rory McIlroy who has currently replaced Tiger Woods as the bookies’ favourite.

In keeping with the objective of generating as much social buzz for The Open Championship as possible, a viral loop is triggered when a user completes their overlay, posting out to their Facebook wall demonstrating their support and bringing further users into the application.

In the week since the apps went live, we've helped The Open Golf to increase their Facebook followers by 10%; performing solidly on par with the targets set by The R&A for their Open social media campaign during the Championship and beyond.