Our success story this week is a political one! Yes to Fairer Votes is a Custom Campaign created by the people behind the official Yes to Fairer Votes website. 

Since the campaign began they have amassed an superb 3,271 supporters! This generated much activity on Twitter including the comments below - 

(download)

Click here to download:

custom-campaign-of-the-week-kmmkBDIjwJlHyqninnfF.zip (34 KB)

Because this was a Custom Campaign and not just a free one they were able to use additional features to increase their Twitter followers and increase their Facebook likes.

Their Facebook fan page, which had started off at 1,232 likes before they created the Twibbon, has now reached a fantastic 7,101 - this is due in part to the Custom Campaign feature that asks users to “like” a page before they add the Twibbon. Furthermore, Yes to Further Votes were able to take advantageof the Custom Campaign feature that promotes their Facebook page on their Twibbon page.

As well as the increased Likes on their Facebook page, @yesinmay were able to benefit from other Custom Campaign features such as:

1. Increased Twitter followers – targeted supporters automatically follow their Twitter account as you can see from the Twitter counter below.

2. Increased traffic – supporters are automatically redirected to a special page on Yes to Fairer Votes own website 

3. Complete control over their message – the ability to customise tweets and status updates that supporters send out 

The Yes for Fairer Votes organisation were able to get all of these great benefits for just a one-time fee of $99! This represents excellent value for the benefits received, and the cost is what keeps standard Twibbons free and our site ad-less.

Our Custom Campaigns are perfect for individuals, charities or businesses looking to quickly and easily expand their online presence with targeted, engaged users. If you would like all of the above features for your brand, cause or event, why not Create your own Custom Campaign today?

Our triumphant Twibbon this week is Save Public Broadcasting created by American television station PBS.

This Custom Campaign started just a month ago and since then they have gathered a remarkable 3,237 supporters! This generated a large amount of activity on Twitter and Facebook, such as these comments - 

(download)

Click here to download:

custom-campaign-of-the-week-mxqkJosCescqsHduzuCz.zip (23 KB)

Because this was a Custom Campaign and not just a free one they were able to use additional features to increase their Twitter followers and increase their Facebook likes.

(download)

Click here to download:

custom-campaign-of-the-week-cIvzmrmcyjEsoyDigzgt.zip (161 KB)

Their Facebook fan page, which had started off at 515,468 likes before they created the Twibbon, has now reached a fantastic 589,696 - thanks in part to the Custom Campaign feature which specifies that users must “like” a page before they can add a Twibbon. PBS were able to promote their Facebook page on their Twibbon page.

As well as the increased Likes on their Facebook page, PBS were able to benefit from other Custom Campaign features such as:

1. Increased Twitter followers – targeted supporters automatically follow their Twitter account

2. Increased traffic – supporters are automatically redirected to the PBS campaign website - where supporters could sign their petition.

3. Complete control over their message – the ability to customise tweets and status updates that supporters send out 

PBS were able to get all of these great benefits for just a one-time fee of $99! For all the features this represents excellent value, and the price is what keeps standard Twibbons free and our site ad free.

Our Custom Campaigns are perfect for individuals, charities or businesses looking to quickly and easily expand their online presence with targeted, engaged users. If you would like all of the above features for your brand, cause or event, why not Create your own Custom Campaign today?

How exactly do I make the most of my custom campaign?

This is one of the most frequently asked questions by charities to us here at Twibbon Towers. So we've made a step by step guide taking you through the various ways in which you can maximise your supporters, followers, likes and awareness, using examples of our most successful Custom Campaigns.

1. Base your campaign around an event or day that you can build your supporter focus around

Blue Ribbon Day - “On September 29, we remember the 151 Victoria Police men and women who lost their lives in the line of duty, keeping our community safe”

Bobble Day - "Show your support for the Age UK Bobble Day on 11 February with our Twobble! We want to raise awareness that 250 older people die needlessly every day in winter, and we're aiming to change that."

2. Use an eye catching but simple Twibbon related to your logo

NOH8 Spirit Day - 

Team-28 

3. Get your most followed fans or members of your team to add the Twibbon

 Thanks to Twibbon's unique viral loop, whenever your supporters add the Twibbon, they will automatically tweet and update their friends on Twitter and Facebook encouraging them to add the Twibbon as well. Therefore, getting your most popular fans online to add the Twibbon is one of the most effective and efficient steps in spreading awareness of your cause.

4. Try to get a celebrity to add the Twibbon if you can

Keeping with the same theme as step 3, it never hurts to get the backing of an online superstar with a massive follower or fan base!

5. Use Facebook ground support

 Using your Facebook account, let your fans know you are about to launch campaign (such as teaser updates, the campaign start date, etc) and encourage them to add the Twibbon. You should also use Twitter to this effect as well.

6. Optimise the customisable tweet and update

Make the tweet and status update the supporters send out interesting, catchy and relevant to your cause. This has proven to be much more effective when gathering supporters comparen to the standard “support our cause” update. You can also add a link to your website or donation page.

"I support the #RSPCA Big Christmas Feed! Add a #twibbon and pls donate too: http://twb.ly/eDT4zW"

or

"I believe that no child is born to die. Add a #twibbon to support @savechildrenuk http://twibbon.com/bornto #Bornto"

7. Use your own website to tell your fans about your Twibbon campaign, and add a link to make it easier to support

This is an especially good tool for charities; you are able to use this feature to significantly boost online donations by redirecting users to a donation page, much like Dog's Trust did: http://twibbon.com/howitworks/Dogs-Trust-Case-Study

9. Make sure you link in your Facebook fan page to your Twibbon campaign page

Having the page right there when users add the Twibbon to Facebook will significantly increase your Facebook likes and traffic to your Facebook page. You can also take advantage of the feature where users must like your Facebook page before they can add your Twibbon.

10. Use your official Twitter or Facebook account to create the Twibbon

This adds authority to the Twibbon, and makes for a more cohesive Twibbon page.

If you're looking to increase the online awareness, following and fan base of your charity then why not follow our easy-to-use guide and create a Custom Campaign today? - http://twibbon.com/howitworks/custom-campaign-guide