Campaigners, brand builders, charity-folk. It’s time to tell you about another great premium feature of our Custom Campaigns experience. If you’re sitting comfortably, I’ll begin:

Building a following through campaigning on Twitter and Facebook

One of the more spectacular features of a Twibbon Custom Campaign means that people who wear your campaign’s Twibbon on Twitter will automatically follow your designated Twitter account. This means that you’re identifying and engaging quality users – people who are actually already supporting your organisation’s campaign! This represents a great way to encourage more hype and buzz on the world’s chirpiest social networking site.

Oh, we also tell supporters all of this beforehand so that they’re happy with that, and if they really have an aversion to following you, they can simply ‘unfollow’ manually and still wear the Twibbon.

Meanwhile, if you’ve got a Facebook Fan Page for your campaign (and if you haven’t it’s really easy to set one up!) all you need to do is supply us with the Fan Page ID and we promote that to everyone who wears the Twibbon! It’s as easy as that. They can register as a Facebook Fan of your campaign or organisation in one-click.

Essentially, you can accrue quality Twitter followers and Facebook Fans easily and simultaneously.

These guys are really important to your campaign succeeding; Followers and Fans become online brand advocates; they discuss and debate, and they spread your message.

Convinced? Take your campaign to the next level with Custom Campaigns.

Thanks,

Twibbon Team

Now that we’ve launched our awesome Custom Campaigns experience to the world, we thought it would be a good idea to chat briefly about certain aspects so you make the most of Twibbon!

Tweet & Status Update Customisation

Now, every time you set up a campaign, there’s a generic tweet and status update in place. This is designed to fit for any campaign at all so that, whether it’s for an international charity, or a local sports team, your viral message will still make sense:

Eg. ‘Support #Love146, add a #twibbon to your avatar now! - http://...’

What we allow you to do in the Custom Campaign version is tailor this message to specifically reflect your campaign – this is really important because your status update is the most visible element of the viral process, next to the Twibbon image itself.

For instance, if you wanted to emphasise and generate donations on Twitter and Facebook, you might want to compose something like:

‘I just donated $10 to fight cancer and you can too – please help me spread awareness http://...’

You can see how specific and effective this can make your message, and this can really make the difference in achieving results through an online campaign. The only thing you’re limited to is the 140 character word count (Twitter) or a longer word count for Facebook updates.

In our recent case study with the lovely people @DogsTrust, they managed to raise £1000 in a matter of hours for their Valentine Appeal through combining this tailored status update customisation with our post-join redirect function (also available through the Custom Campaign experience). Their supporters updated and tweeted out:

‘I just gave my heart to a lonely puppy. Help us raise awareness of homeless puppies: http://twibbon.com/join/Dogs-Trust-Valentine-Appeal #DogsTrust’

Who could resist that right? Well not many people as it turned out. Once Twitter and Facebook fans came to wear their Twibbon and support this cause, we took them to the charity’s JustGiving page to find out more about the appeal and have an opportunity to donate. This led to all those excellent donations, and to them surpassing their target for the Twibbon appeal!

It’s a great story, and we’d like to see more of it. Whether you’re looking for donations, to spread awareness, build a brand, promote a band or increase membership, for $99, you could take your campaign to the next level.

Thanks,

The Twibbon Team

Want to take you campaign to the next level? Introducing... Twibbon ‘Custom Campaigns’.

Since July 2009, you wonderful Twibboners have been rocking the social networking space by creating awesome Twibbon campaigns for charities, music you like, brands you worship, sports, communities...you name it, it’s on Twibbon.

For some time we’ve been considering what could give more value to those who want to get the most out of their campaigns, after working really successfully with a few partners like @ITV and @JustGiving.

We racked our brains and came up with an amazing ‘Custom Campaigns’ package that will help campaigns succeed, at a budget that won’t break marketing budgets: $99. That’s a flat fee. Forever. But what, I hear you ask, does that get you? I’m glad you asked:

Automatically build a quality following 

After joining your Twibbon, supporters automatically follow your Twitter account. This is fantastic engagement with users who have already committed to your brand with a Twibbon. We tell your supporters this before they join the campaign so they’re on board!

Customise the viral message

The most awesomely viral component of a Twibbon campaign is the message supporters automatically emit when they wear the Twibbon on Facebook or Twitter. Usually this is set to default but you can tailor it to optimise your specific campaign! Imagine the possibilities... 

Get loads of Facebook Fans

Your Custom Campaign site promotes your campaign’s or organisation’s Facebook fan page across all your campaign pages. Fans, followers, what more do you need?! Conquer the world’s two most important social networking websites in one go! 

Increase site traffic

After joining, your supporters are redirected to the page of your choice, whether it’s to a campaign micro-site, registration page, or a page where they can donate to a cause. We’ve seen a really impressive conversion rate in case studies. Why? Because users have already connected your campaign with a Twibbon of course! And don’t worry, your supporters are made aware of this beforehand too.

Oh, and payment is really secure. We take Mastercard or VISA. Check out full pricing details.

We still offer awesome packages to partners with bigger budgets (and bigger imaginations!), like multiple Twibbons on one page, total branding, our marketing support, manual reporting and monitoring...among other things! If that sounds like you get in touch by emailing us.

We look forward to more of you getting into Custom Campaigns. Let us know how it goes!

Thanks,

The Twibbon Team

We’re teaming up with the lovely people at ITV and asking telly fans to put their remotes to the side for a second to show their support on Twitter and Facebook for their favourite soaps in the biggest event of the year!

To vote for either one, all you need to do is click on the relevant Twibbon, wear it with pride on your social networking profiles – there are different versions for Twitter and Facebook – and you’ll be taken to the voting page straight away!

If you’d like to vote in the Awards but don’t want to wear a Twibbon simply click here.

As well as the much-prized ‘Best British Soap’ category, you’ll notice that loads of your favourite actors and actresses are up for awesome awards like ‘Villain of the Year’, and they can’t win without your support! So get voting and spread the word:

Emmerdale Twitter Twibbon
Emmerdale Facebook Twibbon

Corrie Twitter Twibbon
Corrie Facebook Twibbon

Date for your diaries - Catch the Awards on Saturday 8th May on ITV1 and see the difference your vote made!

While the Haitian recovery is still in its embryonic stages after two massive earthquakes last month, the world woke up to  yet more devastating news over the weekend that Chile had suffered a similar natural disaster on 27^th February.

The epicentre of the quake hit just near the coastal towns of Curanipe and Pelluhue, with powerful aftershocks affecting the South American country’s coastline. Around 70 miles away from the centre of the shock, the city of Concepcion was devastated with collapsed buildings and flipped cars littering the streets.

While rescue attempts are underway, another serious consequence of this infrastructure-shattering disaster has been the onset of looting and violence, which have been met with military intervention.

International pledges are already underway, with the total economic damage estimated to exceed $15 billion (£10 billion). You can donate securely through Google Checkout here: http://www.google.com/relief/chileearthquake/, where they have also set up a ‘Person Finder’ application allowing for users to post information on missing people.

Please wear this Twibbon to show your support for the Chilean people:

http://twibbon.com/join/Chile-Earthquake