Custom Campaign of the week – what happened next?
After their incredible initial success of gaining 7,388 supporters in just one week, the Seattle Seahawks' Blue Friday Twibbon has gone from strength to strength during their NFL playoff run, with their supporter count now standing at a staggering 19,468!
With such a high number of supporters, the Seahawks were able to make the most of our Custom Campaign features:
- Each supporter from Twitter automatically followed the @Seahawks Twitter account
- Each supporter from Facebook had to like the Seahawks Facebook page before adding the Twibbon
- Each supporter was redirected to the official Seahawks website
So how were they able to gather such a massive supporter count?
As well as tweeting to all 29,000 of their followers, the Seahawks were also able to get one of their most high profile followers (and Seahawks Head Coach!) @PeteCarroll to add the Twibbon, which led to him automatically encouraging his 443,148 followers to join the campaign!
As well as their promotion on Twitter, the Seahawks also published updates on their Facebook Page, highlighting the campaign and encouraging all 377,000 of their fans to add the Twibbon.
Through self-promotion and engaging in dialogue with their fans and followers on both Twitter and Facebook, the Seahawks managed to generate an extremely high interest in their Custom Campaign, thus dramatically increasing supporters and ensuring a maximum amount of benefit possible.
When combined with your own marketing efforts, our Custom Campaigns can serve as a very powerful online tool for spreading awareness about your cause, charity or organisation. By leveraging your existing online following through self-promotion, your Twibbon has the potential to majorly increase your Twitter followers, Facebook likes and website traffic.
Interested? Why not create a Custom Campaign today for just a one time fee of $99.
