How exactly do I make the most of my custom campaign?
This is one of the most frequently asked questions by charities to us here at Twibbon Towers. So we've made a step by step guide taking you through the various ways in which you can maximise your supporters, followers, likes and awareness, using examples of some of our most successful Custom Campaigns.
1. Base your campaign around an event or day that you can build your supporter focus around
Race for Life - "Join the fight! Cancer Research UK need you to join the biggest fight against cancer and to help us recruit as many women as possible. You can show your support buy updating your profile picture with our V Cancer logo."
Big Yellow Friday - "Big Yellow Friday is CLDF’s national fundraising day of fun, yellow themed activities to help people affected by childhood liver disease, taking place on the first Friday of March each year."
2. Use an eye catching but simple Twibbon related to your logo
Collars, Not Cruelty
Earth Hour
3. Get your most followed fans or members of your team to add the Twibbon
Thanks to Twibbon's unique viral loop, whenever your supporters add the Twibbon, they will automatically tweet and update their friends on Twitter and Facebook encouraging them to add the Twibbon. Therefore, getting your most popular fans online to add the Twibbon is one of the most effective and efficient steps in spreading awareness of your cause.
4. Try to get a celebrity to add the Twibbon if you can
Keeping with the same theme as step 3, it never hurts to get the backing of an online superstar with a massive fan base!
5. Use Facebook ground support
Using your Facebook account, let your fans know you are about to launch campaign (such as teaser updates, the campaign start date, etc) and encourage them to add the Twibbon. You should also use Twitter to this effect as well.
6. Optimise the customisable tweet and update
Make the tweet and status update the supporters send out interesting, catchy and relevant to your cause. This has proven to be much more effective when gathering supporters compared to the standard “support our cause” update. You can also add a link to your website or donation page.
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7. Use your own website to tell your fans about your Twibbon campaign, and add a link to make it easier to support:
8. Use the URL Redirect well
This is an especially good tool for charities; you are able to use this feature to significantly boost online donations by redirecting users to a donation page, much like Feeding America did:
9. Make sure you add your Facebook fan page to your Twibbon campaign page
Having your Facebook page appear when users add the Twibbon will significantly increase your Facebook likes and traffic to your Facebook page. You can also take advantage of the feature where users are asked to like your Facebook page before they add your Twibbon.
10. Use your official Twitter or Facebook account to create the Twibbon
This adds authority to the Twibbon, and makes for a more cohesive Twibbon page.
If you're looking to increase the online awareness, following and fan base of your charity then why not follow our easy-to-use guide and create a Custom Campaign today?